Broker Business Marketing Small

First imported to America more than five hundred years ago and propagated on a small scale until the eighteenth century, cocoa is now one of the most heavily traded food commodities in the world. While potentially very lucrative, trading in cocoa remains a highly complex— and risky— venture, rendered even more so today by a sweeping tide of changes that has dramatically altered its landscape. In The International Cocoa Trade, the first comprehensive resource of its kind, commodity expert Robin Dand provides an all-encompassing guide to the global cocoa industry, delineating and clarifying its various intricacies for all who operate and trade within it. Far more sophisticated than it was just a decade ago, the cocoa market has undergone major shifts— low prices, a decrease in the number of companies trading, and an increase in risk levels— that have not only altered the manner in which its key players conduct business, but have necessitated a better grasp of industry fundamentals by all those involved in the production, trading, and distribution of cocoa. As Dand points out, " The requirement of understanding the cocoa trade is not limited to those in the string of buyers and sellers. There are others outside this chain that now have larger roles in cocoa than in the past, in particular the banks, but also the shipping companies and warehousekeepers. In this complete resource, Dand helps all links in this " chain" — exporters, dealers, brokers, bankers— achieve a better understanding of the market by providing a complete and accessible survey of all its essential components. Casting a wide net, The International Cocoa Trade offers a wealth ofinformation on a variety of important topics, including the history and agronomics of cocoa, exchange rules, trading procedures, prices, and contract specifications.

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